Mar 19, 2017
Tata Tigor launched with new StyleBack
Tata Motors today announced the commercial launch of its new ‘StyleBack’, Tata TIGOR, meant for the young and fast-paced generation. With its stunning, break-free and revolutionary design, the Tata TIGOR is set to build on Tata Motors’ existing passenger vehicle portfolio and address needs of the ever evolving customer.
At a starting price of INR 4.7 Lakhs ex-showroom, Delhi & INR 4.95 Lakhs ex-showroom Mumbai, for the Revotron 1.2L (petrol) variant and INR 5.6 Lakhs, for the Revotorq 1.05L (diesel) variant, ex-showroom Delhi & INR 5.91 Lakhs, ex-showroom Mumbai, the TIGOR will be available across the country.
In just over two months of the HEXA launch, Tata Motors is launching yet another innovation and an exciting offering in a new segment. The Company has trained around 6000 sales consultants to cater its new generation products like Tiago, Hexa and now the TIGOR, across 650 sales outlets and more than 500 service touch points. Tata Motors plans to add 200 sales touch points in FY 17-18.
Unveiling the Tata TIGOR, Mr. Guenter Butschek, CEO & MD, Tata Motors, said, “With our passion to shape the mobility of tomorrow, we have constantly pushed the boundaries of automotive engineering by creating new category vehicles. This pursuit of something different led us to what we call ‘STYLEBACK’ – as our re-definition of the compact sedan category. The TIGOR is not just a new product; it is a true reflection of our legacy of creating something unexpected, setting new trends. It expresses a youthful mixture of design, style and attitude. It is designed to offer high performance and connects modern India and its global citizens. Today, with the launch of TIGOR, we expand our product portfolio, invite new customers and reinforce our spirited comeback in the passenger vehicle market.”
With a renewed focus on design, Tata Motors is recapturing the consumer mind space, which is helping the Company to strengthen its brand proposition. Creating an immediate and lasting impact, Tata Motors has worked intricately on the styling of the TIGOR, the 3rd vehicle based on the IMPACT Design philosophy. The TIGOR is smartly designed on the outside with ‘Expressive’, ‘Exciting’, and ‘Extraordinary’ exterior features. Its lively and dynamic stance exudes the feeling of youthfulness. On the inside, the TIGOR makes ‘INtelligent’ use of space and has ‘INviting’ interiors and connectivity features that will make owners feel ‘INtouch’ with the world inside and outside.
The car is intelligently engineered with superior legroom and 24 utility spaces to provide ample storage to carry one’s world along. The stylish design is complemented by enhanced performance and driving dynamics. The TIGOR will be available in both petrol and diesel variants – Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine), with class-leading driving dynamics. Both engines are available with multi-drive modes – Eco and City.
Understanding the constantly evolving needs of customers, connectivity forms the core of Tata Motors’ infotainment experience. The company has worked closely with HARMAN to design and engineer an acoustic audio and infotainment system, certified by the globally renowned Golden Ears and tuned by seasoned Harman audio experts.
Available in 8 variants (with 2 optional variants) XE 1.2 P, XT 1.2 P, XZ 1.2 P, XZ (O) 1.2 P, XE 1.05 D, XT 1.05 D, X Z 1.05 D and XZ (O) 1.05 D, the TIGOR will come in six exciting colour options – Copper Dazzle , Espresso Brown , Pearlescent White , Platinum Silver , Striker Blue and Berry Red. TIGOR will come with a standard warranty of 2 years or 75,000km, whichever is earlier, with an option to further extend.
Tata Motors has built a strong pipeline of new products, which come with the IMPACT design language and leading technologies to make the new product line-up an exciting proposition.